Napa Valley · Est. by Greg Tucker
Wine, understood at the level of business.
Napa Valley Wine Advisors is the practice of Greg Tucker — an executive wine advisor helping organizations create better wine experiences, stronger relationships, and smarter decisions.
30+
Years in wine
500+
Executives advised
7
Signature seminars
About Greg
An expert, executive-level guide to the world of wine.
Greg Tucker has spent three decades in and around Napa Valley — working with winemakers, hospitality operators, collectors, and corporate leadership teams. His practice sits deliberately at the intersection of wine and business.
Clients come to Greg for clarity: a trusted advisor who can teach a room of executives, quietly audit a cellar, or shape a wine program that actually reflects the brand around it.
Core expertise
Four practices, one point of view.
Wine Education
Curriculum-driven programs that give professionals real fluency in the language, geography, and craft of wine.
Wine Research
Consumer and market-based objective insights
Executive Seminars
Private sessions built around the tastes, questions, and business goals of leadership teams.
Wine Consulting
Program design, cellar strategy, and staff training for operators who want to lift the entire experience.
Fraud Prevention
Authentication, provenance review, and buying safeguards for collectors and corporate cellars.
Featured services
Engagements built around real outcomes.
Seminars
Executive Wine Seminars
Focused, high-signal sessions that turn wine into a shared language for teams, clients, and boards.
Learn more
Advisory
Wine Fraud & Authentication
Independent guidance for collectors and corporate buyers navigating provenance, secondary markets, and risk.
Learn more
Consulting
Hospitality & Program Advisory
Wine list architecture, staff training, and guest experience frameworks for operators who take wine seriously.
Learn more
Why work with Greg
A different kind of wine advisor.
Independent
No affiliations, distributors, or hidden interests — advice you can act on.
Executive-fluent
Wine translated into the language of teams, brands, and P&Ls.
Discreet
Comfortable in boardrooms, private cellars, and closed-door tastings.
Rigorous
Curriculum, provenance, and program work grounded in research and craft.
Credentials
Three decades inside the industry.
- Advanced wine education & continuing certifications
- Executive advisor to Fortune 500 leadership teams
- Program consultant to Napa Valley wineries & hospitality groups
- Independent authentication & provenance reviewer
- Frequent seminar host across Napa, Sonoma, and international markets
Book a consultation
Let's design your next wine experience.
A brief conversation is the fastest way to see how Greg can support your organization, your team, or your program.